“Video Diary NYC” was launched in 1991 (more than a year before “The Real World” which is generally thought of as the first reality genre program) because Yianni Stamas wanted to find out what would happen if he started to film his life and creative process. He did this in the form of a half hour program that was broadcast weekly on New York City cable TV for approximately ten years nonstop until 2000.
And now around 25 years after the program’s final season ended, Yianni is doing a variation on the first version, explaining that this new incarnation is a phone video reality show featuring small business owners in any sector, as well as members of the industry of entertainment, or those who are both things.
Yianni describes these talented artisticpreneurs as being a “Star in Business” because they are owners who are the face of their company. Episodes are broadcast online on the Celebify website and and each one is 1 minute long, featuring a new “Star in Business” per segment, which sometimes consists of Yianni himself who is the face of his company, which is Celebify along with Celebrity Strategy.
In these videos the stars of business reveal their real life solution to an entrepreneurial problem that they were challenged with and overcame. And as a result were therefore able to achieve a professional objective or personal milestone.